It has become hackneyed to point out that MTV (which stands for ‘Music Television’, in case you weren’t aware) no longer plays music videos. And it’s a justified cliché too, one that makes up the bulk of why MTV has apparently lost its relevancy, but sadly it appears the company’s greatest crime is the inability to live up to its legacy.
BY LEE BRADY
Belfast City Council and the Northern Ireland Tourist Board contributed £870,000 to bring the EMAs to Belfast on 5 November. An event like this has a lot of power behind it and with 1.2 billion viewers tuning in all over the world, all eyes were on Belfast.
The MTV EMAs were incredible. Whether you liked the music, layout or even the show itself, it’s obvious there was a lot of effort to make Belfast look as great as possible. But what would the average tourist be met with, stumbling into some bar offering live music? Well, if it’s anything like the music heard at Belfast Calling, there would be no doubt that they would be blown away.